Increase Exposure

Get seen across multiple channels

INCREASE EXPOSURE

Increase Exposure

Increase Exposure

 

Aggressive Marketing

We realize the importance of building a strong brand, and therefore use a variety of marketing channels to ensure maximum visibility.

Online – Organic Search Results
The reason you found our website is the exact same reason potential guests will find it! We strive to be the number 1 website & booking engine for short term holiday and corporate rentals in Cape Town. We do aggressive marketing through SEO (Search Engine Optimization) to achieve the best results possible. Our rankings improve constantly with an increasing number of relevant keywords in the Top 1; Top 5 and Top 10 positions on major search engines worldwide.

Online – Sponsored Adverts

We have a specialist team constantly tweaking our PPC (Pay-per-Click) campaigns to ensure optimum performance of those keywords not performing well on generic searches to ensure maximum exposure all round.

Online – Accommodation Portals

We are represented on a large number and variety of accommodation portals – from commission, to annual subscription based increasing our online presence and market share. With our new Channel Manager through Avantio VRMS, our portfolio enjoys even more exposure on a wider range of international portals such as Airbnb, Homeaway Group and Tripadvisor Group. Calendars and listings are updated automatically ensuring accurate availability leading to more, faster and safer instant bookings.

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CTHA Channel Manager


Online – Social Networks

We realize the importance of “word-of-mouth” and how this has changed to taking advice and referrals from complete strangers. A very active and interesting social media campaign through various networks with an ever increasing amount of active followers ensures the perfect platform.

Print – Magazines

We advertise on an ongoing basis throughout the year in various travel magazines and airline in-flight magazines which proves to be very successful.

Hospitality Sector & Corporate Marketing

Our key account manager calls on Corporate and Trade partners (retail travel agents & inbound tour operators) and assist with requirements for leisure and business travel on a regular basis.

Vehicle Branding

Our branded vehicles zipping around Cape Town have proved to be yet another successful way to source potential business and ensure those empty nights are filled.

Target Market
As tourism in general has seasonal fluctuations, we decided to target, and managed to secure a fine balance between leisure and corporate business at different times throughout the year. Our leisure market is both local and international with the website offering all major languages of the globe. The corporate market is aimed at business travel as well as relocations.