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PROPERTY & RENTAL MANAGEMENT SOLUTIONS FOR APARTMENT OWNERS IN CAPE TOWN
The most important decision lies ahead: “Who do I appoint to manage my investment?” An extremely important question indeed. See some of our references from other property owners.
CTHA (previously FZP) was established in 2002 with only 3 properties. Our business model with various options have proved to meet the requirements of both our business partners (apartment owners), and guests alike – allowing us to not only grow to become a market leader in the industry, but also to sustain and expand our presence – even in difficult and trying times.
Throughout our portfolio of over 100 properties around Cape Town, we achieve an average of 50% occupancy per annum. Our goal is the perfect balance between Daily Rate & Occupancy. We continuously monitor occupancy, compare this with rental achieved, and make adjustments to secure the highest possible rental income. Our model being performance driven returns far better results than less aggressive alternatives with fixed retainers.
We realize the importance of building a strong brand, and therefore use a variety of marketing channels to ensure maximum visibility.
Online – Organic Search Results
The reason you found our website is the exact same reason potential guests will find it! We strive to be the number 1 website & booking engine for short term holiday and corporate rentals in Cape Town. We do aggressive marketing through SEO (Search Engine Optimization) to achieve the best results possible. Our rankings improve constantly with an increasing number of relevant keywords in the Top 1; Top 5 and Top 10 positions on major search engines worldwide.
Online – Sponsored Adverts
We have a specialist team constantly tweaking our PPC (Pay-per-Click) campaigns to ensure optimum performance of those keywords not performing well on generic searches to ensure maximum exposure all round.
Online – Accommodation Portals
We are represented on a large number and variety of accommodation portals – from commission, to annual subscription based increasing our online presence and market share. With our new Channel Manager through Avantio VRMS, our portfolio enjoys even more exposure on a wider range of international portals such as Airbnb, Homeaway Group and Tripadvisor Group. Calendars and listings are updated automatically ensuring accurate availability leading to more, faster and safer instant bookings.
Online – Social Networks
We realize the importance of “word-of-mouth” and how this has changed to taking advice and referrals from complete strangers. A very active and interesting social media campaign through various networks with an ever increasing amount of active followers ensures the perfect platform.
Print – Magazines
We advertise on an ongoing basis throughout the year in various travel magazines and airline in-flight magazines which proves to be very successful.
Hospitality Sector & Corporate Marketing
Our key account manager calls on Corporate and Trade partners (retail travel agents & inbound tour operators) and assist with requirements for leisure and business travel on a regular basis.
Our branded vehicles zipping around Cape Town have proved to be yet another successful way to source potential business and ensure those empty nights are filled.
As tourism in general has seasonal fluctuations, we decided to target, and managed to secure a fine balance between leisure and corporate business at different times throughout the year. Our leisure market is both local and international with the website offering all major languages of the globe. The corporate market is aimed at business travel as well as relocations.
Value Added (only with Property Management Solutions)
In an ever changing world becoming more and more competitive, we realize the value of incentives and importance of customer service. We are proud to offer our business partners and guests the following value added options and services:
– Personal Meet & Greet by host at apartment upon check-in.
– Amenities incl. tea, coffee, sugar, milk, soap, shampoo, body lotion & detergents upon arrival to get guests started.
– Complimentary bottle (1litre) mineral water
– Grocery shopping prior to arrival (to be arranged in advance)
– Airport transfers
– Day tours and overnight excursions
– Additional cleaning services (housekeeping)
– FREE mobile sim starter pack (international visitors)
– Baby cot rental
We have negotiated the following for our business partners and apartment owners. Please enquire should you require more information:
– A discounted commercial DSTV package with Multichoice
– A discounted Virtual Tour option which would make your listing a featured listing – listed above the other listings without this option.